Cherie Pepe Identity Design & Application


Visual Designer



I need a strong digital brand that shows off who I am and a system I can implement myself.

The stakeholder needed to ramp up her personal brand so that she could be seen as an expert in small business financial consulting

Final Outcomes.

A complete branded package of digital collateral 

A scalable brand system that the stakeholder can manage herself


It all began with Research.

Getting to know the stakeholder and her MVP was important to the project. To figure out what the stakeholder had to offer as a financial consultant, we had many brand positioning discussions. The stakeholder was given “homework”.

Research findings.

The discovery-homework and the discussion with the key stakeholder revealed a path for her brand and voice.

Research in Action.

Taking the discovery a visual brand was created that showed off what it was the stakeholder was offering to potential clients.

The Secret Sauce. A brand system.

Finding a visual and written tone that the stakeholder could use and follow to apply the brand herself in her webpage and through digital messaging.

Tools Used.